By Danny Ethridge
Internet marketing and/or affiliate marketing? Are they the same type of business? Or, are they each their own entity(down South, we call that a 50 cent word). They are just words, right?
Whether it is internet marketing or affiliate marketing, words are important to your being successful. More importantly, the way you use the words is vital to your success. Just throwing a bunch of words together will not help you at all.
Some of the tools of the internet marketing trade are sales letters and e-mails. These are actually 2 of the most important tools you will use. Your delivery of your words in the sales letter and a subscribed e-mail makes all the difference between a yes or no to a sale or a subscriber not hitting the cancel link.
Did you notice I wrote the word sales? Internet marketing is sales. Call it what you like, but sales are sales. You are in the business of selling, whether it is a service or a product. Do not forget you are in sales. If you do forget, you will get pretty hungry with no funds to buy the groceries.
One of the best experiences in my sales career was meeting a gentleman named Mr. Connally. I met Mr. Connally many years ago when he hired me to be a professional financial consultant. A financial consultant to the professional market of physicians, accountants, dentists, and attorneys. By the way, the title of financial consultant is a fancy way of saying you are an insurance agent.
Mr. Connally, knowing I was new to the business, sent me a set of training cassette tapes. These tapes were to teach me how to sell using their techniques. Being energetic and on fire with this new career, I listened to the cassette tapes. Let me re-phrase that, I tried to listen to the tapes.
I do not know if it was the sound of the voice of the popular training person, accent, or his techniques. I just could not relate to this person. I, still, do not remember his name.
I called Mr. Connally and told him these tapes weren’t helping me at all. While we were on the phone, he let go with one of his big laughs. He always even made Santa Claus’ laugh seem minute(another 50 cent word). Mr. Connally told me, “I forgot you were from the South, I am sending you a different set of training cassette tapes.” I thought, ok, what have I gotten myself into now.
This was my introduction to Zig Ziglar. Man, you talking about a man with a Southern drawl. Zig Ziglar changed me from a wannabe sales rep to a professional sales rep with dedicated clients. I was the Top Sales Rep with our company 7 out of the 10 years I was there. Did I listen to his tapes for 10 years? Yes!
Using words and being yourself are the biggest lessons I learned from those tapes. He stressed when speaking with a prospect, to always paint a picture using your words. Paint a picture of your prospect using the product or service to the prospect themselves. Yes, talk about your features and benefits to your prospect, but help the prospect to feel, to experience the benefits of owning the products. All the while, never forgetting to always be yourself. Customers are smarter than most sales reps give them credit. They will see right through you.
I would always listen to Zig’s tape about painting a picture every time I was driving to my next appointment. I had a closing ratio of 91%. The 9% I lost, did not like Rembrandt, either. Ha!
Internet marketing will be a successful home based business for you. To insure this, when you are writing your sales letter or an e-mail about a product or service, paint a picture! Get inside your product personally, are you using the product for yourself?
Did you use the script on your site? Did it really increase your sales? How long did it take you to install the script? What did you have to do to install the script? Did you have to e-mail support to ask them, “How do I get this to work?” Is there a video on the site where you purchased the script to show a novice to an expert how to install it?
If you have done any or all, if not more, then what I listed above. Wouldn’t it be such much easier to paint a picture of your prospect using it, too. No doubt! It will be such much easier to answer the “What’s in for me?” emotional question.
Please do not sell a product or service with which you have no personal experience of using. You may make a couple of sales but not very many more. Because, you are not building a relationship. Your customers will know. You have to build a relationship.
I love getting e-mails from David Vallieres and Craig Perrine. These guys are using their words very well. They are constantly painting pictures using words. Plus, when you are reading their words, you are reading about them, being themselves.
Give you an example, I received an e-mail not very long ago from one of them talking about his experience of going out to buy a truck he has always wanted. He had a link in the e-mail for me to be able to go look at his new truck. I can tell you right now! Somebody, somewhere yelled out to his wife, “Honey, _____ got a new truck!”
I put these two gentlemen in the same category as Zig Ziglar when it comes to me. Find your person you can relate to with their teachings and writings. Take the good, leave the bad. Be yourself!
Internet marketing success, are correct words vital? YES!
Danny Ethridge has been a successful internet marketer for many years. Danny has been helping many people for years to become successful in the field of internet marketing by providing information, resources, reviews, and recommendations.
To find out more CLICK HERE!!!
Tuesday, 24 November 2009
Success Story of Information Marketing Products
Beth Davis may not have the whole world in her hand, but she holds a key to a very lucrative career. And yes, the key to her success really does lie in the palm of a hand.
That is because Beth cleverly morphed what started out as a mere hobby – hand reading – into a profitable Internet- based information marketing business.
Beth is featured, along with other successful, self-employed entrepreneurs, in a new book, “The Official Get Rich Guide to Information Marketing on the Internet” by Robert Skrob and Bob Regnerus. The book, out in September 2008, is the sequel to last year’s “The Official Get Rich Guide to Information Marketing.”
Like many successful info-marketers, Beth was driven by a professional setback. She started out in the corporate world of marketing, but became disillusioned with the lack of long-term prospects for growth. “One day, my boss told me I’d be lucky to make $40,000 a year in five years,” Beth says. “That was all the motivation I needed to start my own business.”
Though Beth was at first skeptical about palm reading, a friend convinced her to give it a try. What followed was a revelation. “This woman read my hands and predicted I would be a successful business owner who inspires the masses,” Beth recalls.
Inspired by the hand reading, Beth began teaching hand analysis by phone in 2002. Money started to roll in, and a number of people Beth coached went on to become professional hand analysts themselves.
But as Beth continued to grow her business, she realized there was one thing missing. That “thing” was a strong Internet presence. “I knew I had to take my website from a floating brochure to another revenue stream for my business,” Beth says.
That was the right decision, Skrob notes because “when businesspeople and consumers want information, they go to the Internet first.”
Beth began sending plain text emails to her list of 600 people. In return, she got registrations for her tele-classes, workshops and a coaching program, which she sold at the end of hand-reading sessions. “I never advertised it, but within six to eight months, I had a full practice.”
But not so full that there wasn’t any room for improvement. In 2005, Beth signed up for the “Online Success Blueprint Workshop,” by a very successful Internet info-marketer Alexandria Brown. “I pretty much implemented everything she told me to do,” Beth reports.
One of these “must-do’s” was a killer website, which, Skrob stresses, “is a basic requirement for an Internet marketer. A well-structured and focused website that attracts, rather than repels, visitors is very important.”
So Beth hired a web designer to build her new website, HandAnalyst.com, targeting women clients. Her first product was a $247 home study program called “5 Proven Steps to Bring More Health, Love and Money into Your Life,” which teaches people the benefits of analyzing their own hands. “The title encompasses all of the responses to the survey I had sent out to my list, to see what my customers were interested in most,” she says.
Beth’s Internet-based information marketing business is booming because she took an idea and built a great website to promote it, one that inspires the visitors to buy her products. “When your sales prospects opt in on your landing page, they become your sales leads,” Skrob notes. “The next step is the sales process. The Internet gives you more options for presenting your sales materials.”
To know more CLICK HERE!!
Article source: http://internetmarketing-book.net/success-story-of-information-marketing-products
That is because Beth cleverly morphed what started out as a mere hobby – hand reading – into a profitable Internet- based information marketing business.
Beth is featured, along with other successful, self-employed entrepreneurs, in a new book, “The Official Get Rich Guide to Information Marketing on the Internet” by Robert Skrob and Bob Regnerus. The book, out in September 2008, is the sequel to last year’s “The Official Get Rich Guide to Information Marketing.”
Like many successful info-marketers, Beth was driven by a professional setback. She started out in the corporate world of marketing, but became disillusioned with the lack of long-term prospects for growth. “One day, my boss told me I’d be lucky to make $40,000 a year in five years,” Beth says. “That was all the motivation I needed to start my own business.”
Though Beth was at first skeptical about palm reading, a friend convinced her to give it a try. What followed was a revelation. “This woman read my hands and predicted I would be a successful business owner who inspires the masses,” Beth recalls.
Inspired by the hand reading, Beth began teaching hand analysis by phone in 2002. Money started to roll in, and a number of people Beth coached went on to become professional hand analysts themselves.
But as Beth continued to grow her business, she realized there was one thing missing. That “thing” was a strong Internet presence. “I knew I had to take my website from a floating brochure to another revenue stream for my business,” Beth says.
That was the right decision, Skrob notes because “when businesspeople and consumers want information, they go to the Internet first.”
Beth began sending plain text emails to her list of 600 people. In return, she got registrations for her tele-classes, workshops and a coaching program, which she sold at the end of hand-reading sessions. “I never advertised it, but within six to eight months, I had a full practice.”
But not so full that there wasn’t any room for improvement. In 2005, Beth signed up for the “Online Success Blueprint Workshop,” by a very successful Internet info-marketer Alexandria Brown. “I pretty much implemented everything she told me to do,” Beth reports.
One of these “must-do’s” was a killer website, which, Skrob stresses, “is a basic requirement for an Internet marketer. A well-structured and focused website that attracts, rather than repels, visitors is very important.”
So Beth hired a web designer to build her new website, HandAnalyst.com, targeting women clients. Her first product was a $247 home study program called “5 Proven Steps to Bring More Health, Love and Money into Your Life,” which teaches people the benefits of analyzing their own hands. “The title encompasses all of the responses to the survey I had sent out to my list, to see what my customers were interested in most,” she says.
Beth’s Internet-based information marketing business is booming because she took an idea and built a great website to promote it, one that inspires the visitors to buy her products. “When your sales prospects opt in on your landing page, they become your sales leads,” Skrob notes. “The next step is the sales process. The Internet gives you more options for presenting your sales materials.”
To know more CLICK HERE!!
Article source: http://internetmarketing-book.net/success-story-of-information-marketing-products
18 Alternative Ways To Use WordPress Review
By Danny Ethridge
Internet Marketing Using WordPress
is one of the best ways to become very well known and successful with your home based business. It is easy and simple to get started to make money online as a blogger.
The Blog Site
must have a theme to meet the needs of the niche to whom you have decided to provide helpful information. Are you not sure of which niche to start sharing your ideas and thoughts about yet?
Michael Dunlop
of the Income Diary blog site has a posting titled “18 Alternative Ways To Use WordPress”.
IQoncept Freeway Growth Sign It is truly worth reading this posting. Michael has done his research and for your convenience posted it on his blog.
A Brilliant Internet Marketing
concept is being used right in front of your eyes. Do you see it? I was going to place a numbered list below to share with you what fundamentals(the ones I see), Michael Dunlop is utilizing in his sharing of ideas for internet marketing, affiliate marketing, niche marketing, social networking and others using WordPress.
Instead, Read The Blog Posting
after it opens in a new window. Then, place your comments below as to what fundamentals you believe are being used very well by our fellow blogger, Michael Dunlop.
You May Surprise Yourself
in what you see in the learning curve, not to mention the ideas from other associates posting their comments, too.
Internet Marketer, Go For It!
To find out more CLICK HERE!!!
Internet Marketing Using WordPress
is one of the best ways to become very well known and successful with your home based business. It is easy and simple to get started to make money online as a blogger.
The Blog Site
must have a theme to meet the needs of the niche to whom you have decided to provide helpful information. Are you not sure of which niche to start sharing your ideas and thoughts about yet?
Michael Dunlop
of the Income Diary blog site has a posting titled “18 Alternative Ways To Use WordPress”.
IQoncept Freeway Growth Sign It is truly worth reading this posting. Michael has done his research and for your convenience posted it on his blog.
A Brilliant Internet Marketing
concept is being used right in front of your eyes. Do you see it? I was going to place a numbered list below to share with you what fundamentals(the ones I see), Michael Dunlop is utilizing in his sharing of ideas for internet marketing, affiliate marketing, niche marketing, social networking and others using WordPress.
Instead, Read The Blog Posting
after it opens in a new window. Then, place your comments below as to what fundamentals you believe are being used very well by our fellow blogger, Michael Dunlop.
You May Surprise Yourself
in what you see in the learning curve, not to mention the ideas from other associates posting their comments, too.
Internet Marketer, Go For It!
To find out more CLICK HERE!!!
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