Internet Marketing Success – Is Using the Correct Words Vital?

By Danny Ethridge

Internet marketing and/or affiliate marketing? Are they the same type of business? Or, are they each their own entity(down South, we call that a 50 cent word). They are just words, right?

Whether it is internet marketing or affiliate marketing, words are important to your being successful. More importantly, the way you use the words is vital to your success. Just throwing a bunch of words together will not help you at all.

Some of the tools of the internet marketing trade are sales letters and e-mails. These are actually 2 of the most important tools you will use. Your delivery of your words in the sales letter and a subscribed e-mail makes all the difference between a yes or no to a sale or a subscriber not hitting the cancel link.

Did you notice I wrote the word sales? Internet marketing is sales. Call it what you like, but sales are sales. You are in the business of selling, whether it is a service or a product. Do not forget you are in sales. If you do forget, you will get pretty hungry with no funds to buy the groceries.

One of the best experiences in my sales career was meeting a gentleman named Mr. Connally. I met Mr. Connally many years ago when he hired me to be a professional financial consultant. A financial consultant to the professional market of physicians, accountants, dentists, and attorneys. By the way, the title of financial consultant is a fancy way of saying you are an insurance agent.

Mr. Connally, knowing I was new to the business, sent me a set of training cassette tapes. These tapes were to teach me how to sell using their techniques. Being energetic and on fire with this new career, I listened to the cassette tapes. Let me re-phrase that, I tried to listen to the tapes.

I do not know if it was the sound of the voice of the popular training person, accent, or his techniques. I just could not relate to this person. I, still, do not remember his name.

I called Mr. Connally and told him these tapes weren’t helping me at all. While we were on the phone, he let go with one of his big laughs. He always even made Santa Claus’ laugh seem minute(another 50 cent word). Mr. Connally told me, “I forgot you were from the South, I am sending you a different set of training cassette tapes.” I thought, ok, what have I gotten myself into now.

This was my introduction to Zig Ziglar. Man, you talking about a man with a Southern drawl. Zig Ziglar changed me from a wannabe sales rep to a professional sales rep with dedicated clients. I was the Top Sales Rep with our company 7 out of the 10 years I was there. Did I listen to his tapes for 10 years? Yes!

Using words and being yourself are the biggest lessons I learned from those tapes. He stressed when speaking with a prospect, to always paint a picture using your words. Paint a picture of your prospect using the product or service to the prospect themselves. Yes, talk about your features and benefits to your prospect, but help the prospect to feel, to experience the benefits of owning the products. All the while, never forgetting to always be yourself. Customers are smarter than most sales reps give them credit. They will see right through you.

I would always listen to Zig’s tape about painting a picture every time I was driving to my next appointment. I had a closing ratio of 91%. The 9% I lost, did not like Rembrandt, either. Ha!

Internet marketing will be a successful home based business for you. To insure this, when you are writing your sales letter or an e-mail about a product or service, paint a picture! Get inside your product personally, are you using the product for yourself?

Did you use the script on your site? Did it really increase your sales? How long did it take you to install the script? What did you have to do to install the script? Did you have to e-mail support to ask them, “How do I get this to work?” Is there a video on the site where you purchased the script to show a novice to an expert how to install it?

If you have done any or all, if not more, then what I listed above. Wouldn’t it be such much easier to paint a picture of your prospect using it, too. No doubt! It will be such much easier to answer the “What’s in for me?” emotional question.

Please do not sell a product or service with which you have no personal experience of using. You may make a couple of sales but not very many more. Because, you are not building a relationship. Your customers will know. You have to build a relationship.

I love getting e-mails from David Vallieres and Craig Perrine. These guys are using their words very well. They are constantly painting pictures using words. Plus, when you are reading their words, you are reading about them, being themselves.

Give you an example, I received an e-mail not very long ago from one of them talking about his experience of going out to buy a truck he has always wanted. He had a link in the e-mail for me to be able to go look at his new truck. I can tell you right now! Somebody, somewhere yelled out to his wife, “Honey, _____ got a new truck!”

I put these two gentlemen in the same category as Zig Ziglar when it comes to me. Find your person you can relate to with their teachings and writings. Take the good, leave the bad. Be yourself!

Internet marketing success, are correct words vital? YES!

Danny Ethridge has been a successful internet marketer for many years. Danny has been helping many people for years to become successful in the field of internet marketing by providing information, resources, reviews, and recommendations.

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